For two seasons, Nelson served as the league-side Executive Producer for the Sports Emmy Nominated soccer magazine show, MLS Insider. The department programming team, including a supervising producer, a social producer, and a production assistant, developed the editorial calendar, season long episode structure, and episodic storylines, which often aligned with various league and club-wide marketing initiatives.

Nelson led season long, episode and story development along with overseeing an intensive post production review and publishing process, collaborating effectively throughout with production partner, nine-time Emmy award winners, Hock Films.

MLS Insider – Thumbnail Art Campaign

It’s widely known how important the thumbnail image is for content discovery among a sea of competitive choices. As a promotional campaign for season two of MLS Insider, we commissioned the Futbol Artist Network to develop a unique piece of digital art for each episode thumbnail. The graphic illustration campaign was very well received within the social soccer community and also acted as a visually dynamic on-site art installation for the annual MLS All Star event week.

Illustrations by Futbol Artist Network

MLS Insider, Presented by adidas: Matt Reis’s Greatest Save 

The touching story of how the New England Revolution’s Matt Reis saved his father-in-law’s life during the Boston Bombings of 2013. This is one of the segments that helped earn the 2014 Sports Emmy nomination for Outstanding Sports Documentary Series.